This is kind of big news. Our clients have been asking for it, so we listened. Our software is now fully integrated with Salesforce. We realize that it is incredibly important for sales and marketing teams to be able to…
Blog Archives
Clickback Offers Improved Email Marketing with New Website
In a bid to better serve their clients and continue expanding into the Marketing Automation and Email Service Provider (ESP) market, Clickback recently launched a new website, www.Clickback.com. The site is designed to supply a user friendly interface, which allows for…
Posted in Press
NEIsoft Changes Company Name to Clickback
The new company name is part of the company’s long term strategy to advance its position to a leading provider of marketing and communication solutions. Kyle Tkachuk added, “The name change is step one to change our focus from email…
Glee goes Gamification with Pinterest
I read this blog post after lunch and wanted to share it. I am always fascinated by creative techniques that help spread messages about your product or service, or television show. http://stephaniefusco.com/2012/05/glee-uses-gamification-pinterest-to-unveil-new-songs/ Is this viral gamification?
Splitting and Testing Email Marketing – Video
Some email marketing best practice tips: http://www.metacafe.com/watch/8441404/online_marketing_tip_split_testing_campaigns/
Posted in Email Marketing
Can Gamification bring new business?
I can only speak for myself here, but I love the idea of gamification. In fact, I asked an agency to dream up ways I could make gamification tactics viral when I was trying to grow my business in the…
Don’t stop marketing: Inbound marketing and Outbound Marketing
I am fortunate to be in a business that allows me to talk with a number of leaders in mid size companies about the obstacles they are overcoming to grow their businesses. So a few weeks ago I had a…
Lead Generation
We have all said it and we have all heard it, there was even a survey complete last year that concluded that a majority of marketers are still basing email marketing success on message opens and clicks, while management is…
Personalize messages improve performance
A report that came out from the Aberdeen Group titled, “Email Marketing: Get Personal with Your Customer,” found almost unanimous agreement (96% of respondents) that email personalization can improve email marketing performance. According to the Marketing Sherpa, “Relevance is King”…
