We have all said it and we have all heard it, there was even a survey complete last year that concluded that a majority of marketers are still basing email marketing success on message opens and clicks, while management is…
Monthly Archives: April 2012
Personalize messages improve performance
A report that came out from the Aberdeen Group titled, “Email Marketing: Get Personal with Your Customer,” found almost unanimous agreement (96% of respondents) that email personalization can improve email marketing performance. According to the Marketing Sherpa, “Relevance is King”…
